SBI Media Group has introduced a new global website as part of a broader effort to modernise its operations and strengthen its digital presence. The move forms a key element of the company’s ongoing digital transformation programme aimed at improving coordination, service delivery, and engagement with clients and partners across international markets.
The media and marketing organisation, which operates as a Stagwell affiliate partner, said the redesigned platform reflects its global ambitions and serves as a central gateway for stakeholders seeking information about the group’s services, insights, and operations. According to the company, the website was built to present its brand identity more clearly while enabling easier interaction with teams across different regions.
Designed with emphasis on speed, clarity, and structured storytelling, the new platform brings together several features that showcase the firm’s capabilities and industry insights. It also consolidates resources such as news updates, strategic perspectives, and company information in one accessible location. This approach, the firm noted, simplifies how partners, suppliers, and clients connect with the organisation globally.
Management explained that the launch represents only one aspect of a wider technological upgrade taking place within the organisation. The broader transformation initiative includes the deployment of an internal enterprise platform intended to strengthen coordination, standardise publishing governance, and improve operational alignment across the entire group.
Speaking on the development, Group Chief Executive Officer, Rotimi Bankole, described the new platform as a visible milestone in a long term strategy to reposition the company for global competitiveness.
“This wider programme includes the rollout of a sophisticated internal enterprise platform to strengthen coordination, standardize publishing governance, and optimize operational alignment across the entire Group. The ultimate focus of this initiative is to enable faster, more consistent and higher quality service delivery for clients and partners around the globe.”
He further emphasised that the website launch reflects the organisation’s commitment to strengthening its international network and improving how it presents its work and strategic thinking.
“Our new website is a powerful public milestone in a much broader digital transformation journey. It reinforces our global ambition, strengthens our interconnected network, and fundamentally elevates how we present our work and strategic thinking to the world. This ensures we can deliver even stronger, integrated execution for every client and partner.”
The company also highlighted the role of digital innovation in shaping its long term strategy. Samuel Odusami, who oversees strategy and digital transformation at the group, said the organisation intends to leverage advanced technologies, including artificial intelligence and proprietary software tools, to support business growth across different sectors and markets.
According to him, the redesigned platform provides a clearer explanation of the group’s structure and capabilities while improving access to information about its services and projects.
“We are also actively showcasing our proprietary technology and software capabilities, which we utilize to build bespoke systems, workflows, and experiences for our clients and partners, and we look forward to extending these solutions across diverse businesses and sectors.”
He added that the site now provides simplified access to the group’s portfolio, insights, and contact channels, enabling easier engagement with stakeholders around the world.
“The redesigned website explains more clearly who we are as a group and how we operate. It gives easier access to our work, outlines our core capabilities, and brings together resources, insights, and press updates in one place.”
Overall, the new website represents a strategic step in SBI Media’s digital transition, signalling the company’s intention to deepen collaboration, improve operational efficiency, and strengthen its position within the global media and marketing landscape.
