Malta Guinness, known for inspiring greatness and positive energy in Nigerians, is the major sponsor of Trace In The City 2025, joining forces with Trace to bring a tour that merges entertainment, learning, and wellness across university campuses in Nigeria.
From Ibadan to Abuja, Calabar to Uyo, and then Lagos, the tour aims to deliver memorable moments and encourage students to live with purpose and vitality.
The first stop was at the University of Ibadan on October 14. Other stops will follow: University of Abuja on October 21, University of Calabar on October 24, University of Uyo on October 28. The grand finale takes place at Yaba College of Technology, Lagos, on October 31.
At each campus, Malta Guinness will set up its booth for students to chill, take part in games like ludo and ayo, and enjoy ice‑cold Malta Guinness drinks.
There’s more: “The best dancer on each campus” will be rewarded via the Malta Guinness Steppers Challenge. Meanwhile, the Malta Guinness Goodness Challenge gives students the chance to earn points for their school by engaging in the Malta Guinness “World of Goodness” experience.
Every event stop will also feature live music, comedy, and showcases of campus talent, a celebration of creativity and the resilient spirit of Nigerian youth.
Trace In The City is a campus‑tour and music programme by TRACE Naija, partnering with brands like Malta Guinness to bring music, entertainment, and growth opportunities to students. Performances, talent hunts, and interactive experiences are key parts of the programme’s design to engage and support emerging creatives among youth.
Jerry Nwankwo, Brand Manager at Malta Guinness, said:
“Malta Guinness has always been about driving the can‑do spirit of Nigerians, especially young people. Through Trace In City, we’re connecting with students where they are, in an exciting, high‑energy environment that inspires them to live well, learn, and have fun.”
He also reaffirmed the brand’s commitment “to always stand as a beacon of goodness and vitality, encouraging everyone to stay refreshed and energized in body, mind, and spirit.”
