Coronation Life Assurance has urged Nigerians to prioritise life insurance as a critical tool for long-term financial protection, stressing that early action can safeguard families and personal futures for decades.
Speaking in an interview, the Managing Director and Chief Executive Officer of Coronation Life Assurance, Adebowale Adesona, said the company’s focus remains on providing long-term security through products designed to address key life risks such as education funding, health challenges, and income protection.
According to Adesona, many Nigerians acknowledge the importance of life insurance but delay making decisions that could protect them and their dependants. He explained that the company’s ongoing promotional initiative is designed to encourage timely action by rewarding customers who take steps toward securing their future.
The CEO noted that customer appreciation is a core part of Coronation Life’s business philosophy, emphasising that insurance goes beyond transactions to building trust around sensitive life goals such as retirement, healthcare, and children’s welfare. He said the campaign reflects the company’s commitment to recognising customers who choose to plan ahead.
Adesona added that festive periods often highlight the importance of protection, as families come together to discuss aspirations, responsibilities, and future plans. According to him, such moments create an opportunity to encourage conversations around financial security, with the promotion serving as an entry point for Nigerians to consider life insurance options while enjoying added incentives.
He further explained that the initiative is not merely a marketing expense but a strategic investment aimed at expanding insurance coverage, deepening customer relationships, and increasing awareness of life protection products. Adesona noted that even participants who do not win prizes still benefit from comprehensive insurance coverage, which he described as the campaign’s true value.
Highlighting the relevance of Coronation Life’s products in the current economic climate, Adesona pointed to rising healthcare costs, retirement uncertainty, and income risks faced by families. He said solutions such as critical illness cover, retirement-focused plans, and term life insurance are designed to address these everyday challenges and provide practical financial safeguards for Nigerians
