Al Mada, the family office of Morocco’s King Mohammed VI, has appointed Noufissa Kessar as its new president and chief executive officer, following the death of Hassan Ouriagli.
Kessar, a long-serving insider, brings operational expertise and a methodical approach to her new role, focusing on continuity and sustainable growth.
Kessar’s career spans Al Mada’s banking, strategic projects, and long-range planning, positioning her to consolidate ongoing changes and drive innovation.
Al Mada’s portfolio includes stakes in Attijariwafa Bank, Managem, and Nareva, with interests in consumer and distribution businesses, making Kessar’s leadership crucial in navigating Africa’s complex business landscape.
The appointment underscores Al Mada’s commitment to stability, growth, and positive impact, as the group navigates commodity cycles, demand shifts, and heightened expectations from regulators and partners.
