Jumia Technologies AG reported a narrowing pre-tax loss of $17.7 million for the nine months ending September 30, 2025, compared to $17.8 million in the same quarter a year earlier.
In a clear sign that its turnaround strategy is gaining traction, the company saw its adjusted EBITDA loss shrink to $14.0 million, down from $17.0 million a year ago. Gross profit for the quarter rose to $23.8 million, a modest 4% year-on-year increase, though its gross margin slipped to 12.1%.
Revenue surged 25% to $45.6 million, lifted by stronger order volumes and growing engagement across its markets. For physical goods, gross merchandise value (GMV) reached $197.2 million, up 21% year on year, and when excluding South Africa and Tunisia, the gain was even more impressive at 26%.
Though operating loss still stands at $17.4 million, this marks a significant improvement from $20.1 million in Q3 2024. Jumia’s cash position remains fragile but workable, with liquidity of $82.5 million at the end of the quarter.
Jumia singled out Nigeria as the main growth engine behind this improvement. In Q3, physical goods orders in Nigeria climbed 30% year over year, while GMV surged 43%. The company emphasized that despite inflationary pressure and foreign-exchange volatility, Nigeria’s rebound highlights a “sustained consumer appetite and improving trust in e-commerce.” CEO Francis Dufay described the quarter as an inflection point, saying Jumia is now “building a business model that works in the realities of African markets.”
Looking ahead, Jumia is forecasting 25%–27% growth in physical goods orders for the rest of 2025, driven by logistics scale-ups and deeper digital adoption. The company reaffirmed its commitment to break even before tax by Q4 2026, aiming for full-year profitability in 2027.
Jumia’s narrowing losses underscore the economic resilience of Nigeria’s e-commerce sector. As domestic consumer demand rebounds, Jumia’s improved unit economics and cost discipline reflect broader structural gains in Nigeria’s digital economy, helping to channel investment into logistics infrastructure and fostering sustainable growth in one of Africa’s largest markets.
