Live-learning and creator-economy platform Hallos has called for stronger collaboration with government agencies, educational institutions, development organisations, media houses and private-sector stakeholders to position the creator economy as a driver of mass employment and inclusive growth.
The call was made during a sensitisation and stakeholder engagement forum held in Enugu, where participants explored how digital content creation is opening new income opportunities for young people, many reportedly earning above conventional minimum-wage levels.
According to a statement issued by the company, Hallos Co-founder and Chief Executive Officer, Alexander Uzoma, urged increased investment in internet access, reliable power supply, digital infrastructure, creative studios and youth-focused innovation hubs across the South-East.
He described the creator economy as one of the most accessible and scalable employment frontiers globally, noting that young people can build sustainable careers using basic tools such as smartphones, internet connectivity and creative skills.
“With the right structure, social media should no longer be seen as a recreational space but as a viable business environment for wealth creation,” Uzoma said. “The focus should not just be on content creation alone but on building businesses around content. It is about value creation and structured digital entrepreneurship.”
Uzoma highlighted that the creator economy spans diverse professions, including content creation, social media influencing, live tutoring, digital coaching, podcasting, graphic design, music, digital marketing, e-commerce and community management. These activities, he noted, feed into a broader value chain covering production, distribution, technology and management.
He added that global projections place the creator economy in the hundreds of billions of dollars, with millions of creators earning sustainable incomes. Hallos, he said, is working to localise these opportunities to enable African youths to compete globally.
The company operates a live-learning and creator-focused platform that integrates education, gamified quizzes, merchandising and voluntary fan donations into a single ecosystem. Creators can host live sessions, organise masterclasses, monetise quizzes, sell branded merchandise, receive donations and build communities around their expertise.
As part of its expansion strategy, Hallos announced plans to equip millions of youths and women with digital skills through the Learning247 Hallos Summit, aimed at integrating Nigeria’s South-East into the fast-growing global creator economy.
Uzoma disclosed that the platform targets reaching about 10 million youths nationwide, with over 5,000 already participating in its programmes. He stressed a strong commitment to bridging the gender gap through targeted training and mentorship for women and girls.
Hallos reaffirmed its mission to connect talent with income opportunities, positioning the creator economy as a practical solution to youth unemployment and a pathway to global earning potential.
