Egyptian billionaire Yasseen Mansour has taken a major step toward transforming Palm Hills Developments into a regional real estate brand after shareholders approved a dual strategy that strengthens the company’s financial position in Egypt while enabling full commercial entry into the United Arab Emirates.
The move includes an $18.2 million financial lease agreement with Incolease and a trademark licensing deal that allows the Palm Hills brand to operate legally across the UAE.
The financing arrangement, valued at nearly EGP 866 million, provides Palm Hills with much-needed liquidity at a time of rising construction and land acquisition costs in Egypt.
The funds will support ongoing building projects and capital commitments across the company’s domestic portfolio, while also extending a decade-long relationship with Incolease, one of its key non-bank financing partners.
Alongside this, shareholders approved the use of the Palm Hills trademark by the company’s Abu Dhabi Global Market–based subsidiary, creating a formal pathway for marketing, sales, and potential development activities in the Emirates.
This authorisation enables Palm Hills to promote its Egypt-based projects to Gulf investors, pursue joint ventures, negotiate land opportunities, and generate new revenue lines through licensed branding and franchised sales operations. It also solidifies months of exploratory engagements in Abu Dhabi and Dubai, where interest in Egyptian real estate has grown steadily.
Palm Hills, part of the Mansour Group and Egypt’s second-largest listed real estate developer, has long been one of the country’s most recognisable premium property brands.
With Yasseen Mansour holding just over 10 percent of the company, the latest approvals mark a calculated step toward building a wider Middle Eastern footprint. Strong at home and now structurally prepared for cross-border expansion, Palm Hills is positioning itself to evolve into a pan-regional lifestyle and real estate platform anchored in Egypt but scaled through the Gulf.
