Artificial intelligence is playing a bigger role in business decisions, and experts say entrepreneurs need to pay closer attention to how they appear on AI platforms.
Digital marketing and reputation management specialist Scott Keever has warned that AI-generated profiles are increasingly influencing the way investors evaluate founders and business leaders. According to him, many investors now use AI-powered tools to gather information before deciding whether to meet with a potential investment candidate.
In the past, investors mainly relied on search engines, company websites, and professional networking platforms to learn about entrepreneurs. Today, however, many are turning to AI systems such as ChatGPT, Gemini, Perplexity, and other large language models for quick summaries of individuals and businesses.
These AI tools do not simply provide a list of website links. Instead, they create detailed summaries by collecting information from various online sources, including news articles, social media accounts, company websites, press releases, and public records. While this process can save time, it can also create problems when the information is outdated, incomplete, or incorrect.
Keever explained that some business leaders have discovered that AI-generated profiles do not accurately represent their professional accomplishments. In certain cases, AI systems have even confused individuals with other people who share the same name. Such errors can damage credibility and potentially affect important business opportunities.
He noted that investors may not always discuss the information they find through AI tools. Rather than questioning a founder directly, they may simply decide not to move forward with an investment if the AI-generated summary raises concerns.
According to Keever, many executives believe that maintaining a strong online presence through Google search results, LinkedIn profiles, and company websites is enough to protect their reputation. However, he believes AI systems use different methods to gather and present information, meaning traditional online visibility may not guarantee a positive AI-generated profile.
To help clients address these challenges, Keever’s company, Reputation Pros, conducts AI audits. These reviews examine how individuals are represented across major AI platforms and identify any mistakes, missing achievements, or misleading information. The company then develops strategies to improve what Keever calls “entity authority,” ensuring that accurate and trustworthy information is more easily recognized by AI systems.
He advises founders planning to seek investment to review their AI-generated profiles several months before beginning fundraising efforts. This allows time for updated information to be processed and reflected across AI platforms.
The impact of AI-generated profiles is not limited to fundraising. Keever believes professionals in industries such as healthcare, law, and financial services are also affected because trust and credibility are critical to attracting clients and building successful careers.
As artificial intelligence becomes more integrated into everyday decision-making, Keever says managing one’s digital reputation is becoming increasingly important. He believes professionals who establish a strong, accurate, and trustworthy AI presence today will have a significant advantage in the future as AI-generated summaries continue to influence public perception and business decisions.
