T2, the Nigerian telecommunications provider that was formerly known as 9mobile, has lost more than 28,000 subscribers in the first ten months of 2025, even after efforts to refresh its brand and improve its market position. Mobile Number Portability statistics published by the Nigerian Communications Commission (NCC) show that a total of 28,173 customers switched away from T2 between January and October, while only 87 new subscribers joined the network over the same period.
The figures highlight the continuing challenge T2 faces in competing with larger rivals in Nigeria’s crowded telecoms industry. During the months from August to October, almost 3,000 customers left the network, with 1,111 departures in August, 724 in September and 890 in October. Only 61 new users switched to T2 in those three months, leaving the company with a net loss of 2,664 customers over that period alone.
The rebranding of 9mobile to T2 took place in August 2025 as part of a strategy to revitalise the company’s presence in the sector and align itself with the rapidly expanding digital economy. Despite this move, the latest porting data suggests that the change has yet to win back significant numbers of consumers.
In October, T2 recorded the highest number of subscriber exits among all major network operators, with 890 customers leaving its service. This was more than three times the number who moved away from the next highest operator and means T2 accounted for more than half of all port-outs that month.
Industry analysts say that such trends often reflect broader factors in the telecom market, including network quality, pricing, and competitive offers from rival companies. They note that smaller operators like T2 may struggle to maintain customer loyalty when larger providers continue to dominate with wider coverage and attractive plans.
Although T2 has taken steps to reimagine its brand and services, the recent data indicates that it still faces an uphill battle to regain trust and market share. The company’s future success may depend on its ability to address the core reasons behind customer departures and offer compelling value that persuades users to stay or join its network.
